about-us
Our History – From Marketplace to White Label Provider.

Jude & Andrew met at an Edinburgh University Business School E-Club event. They discussed the idea – why not use the internet to mobilise first round friends and family funding for early stage investment. At the time no investment based crowdfunding platforms existed anywhere in the world. It seemed an obvious thing to do!

From 2011 to 2014 two key insights inform our strategy to pivot from crowdfunding platform to white label provider.

The winner doesn’t take it all.

Investment platforms don’t have the same characteristics as Facebook or Google. There is a limited network effect with Investors. Investors are sector/product sensitive. Acquiring investors is costly and so they need to like all your deals. Successful platforms focus on a niche.

Although highly regulated there are e-commerce business parallels.

Any new e-commerce play would not build their own tool – the SaaS proposition is just too compelling. ShareIn will offer a robust product at a price that stacks up: 20x cheaper, 10x faster to market. With the know how and experience.

The Timeline

  • 2018
  • November

    The team reaches 25 people!

  • August

    ShareIn moves office to cope with growing team.

  • July

    The team reaches 20 people

  • June

    ShareIn Co-founder and CEO Jude Cook joins the board of FinTech Scotland and ShareIn Head of Finance Mark Howitt is appointed Director of the UKCFA.

  • February

    Launch of Triodos crowdfunding. We help launch the first crowdfunding platform by a UK bank.

  • 2017
  • December

    The team is now 14 people!

  • October

    ShareIn make a profit in the financial year ended 31st October 2017. Moving from startup to scale up!

  • June

    First multi-lingual and multi-currency platform.

  • 2016
  • December

    ShareIn become authorised as an Innovative Finance ISA Manager

  • March

    Our first Bond Platform – Downing launch a renewable energy bond that raised £3.2m

  • January 2016

    ShareIn take on our first Appointed Representative.

  • 2015
  • July

    Launch our first cross border US-UK equity Crowdfund from our very own Microsite.

  • Summer

    Take on our first employees!

  • January

    ShareIn change strategic direction, pivot away from a marketplace platform to becoming a white label provider of technology.

  • 2014
  • June

    ShareIn become directly authorised by the UK Financial Conduct Authority and therefore cease being an Appointed representative.

  • March

    Close our first deal – Holoxica raise funds for their amazing 3d Holographic Technology. Move into Codebase.

  • 2013
  • December

    Launch ShareIn – Tech and Health Focused Equity Crowdfunding Platform

  • September

    ShareIn become an Appointed Representative.

  • June

    ShareIn apply to the FCA for direct authorisation.

  • 2012
  • December

    Busy building the platform.

  • January

    ShareIn become founding members of the UK Crowdfunding Association.

  • 2011
  • October

    Company formed – ShareIn.

  • Spring

    Jude and Andrew meet at an Edinburgh University Business School E-Club event and Andrew gets hooked on ShareIn.

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